What skills does a data analyst need to have?
A good data analyst has a blend of technical and soft skills.
- Strong mathematical & numeracy skills.
- Intermediate understanding of databases such as SQL Server, Oracle and SAP.
- Understanding of reporting & data visualisation tools such as Business Objects, PowerBI and Tableau.
- Understanding of ETL framework and ETL tools including Alteryx and Microsoft SSIS.
- Digital marketing analytics tools including Google 360, Google Analytics, Google Tag Manager and Adobe Marketing Suite.
- Excellent analytical skills - the ability to identify trends, patterns and insights from data.
- Strong attention to detail.
- Presentation skills – ability to write and speak clearly to easily communicate complex ideas in a way that is easy to understand.
- Problem solving skills.
- Communication skills with effective stakeholder management & conflict resolution skills.
What qualifications does a data analyst need?
Whilst a degree is not essential, data analysts often have tertiary qualifications or a background in statistics, maths, economics or data science. Candidates with strong academic results will be highly preferred as entry-level analysts than their counterparts.
What is the career path for a data analyst?
A data analyst can potentially progress into the following roles
Who does a data analyst report to?
A data analyst may report directly to the leader of a project or a department e.g. CMO, or they may report to a Chief Data Officer or Head of Analytics in a larger data analytics team.
How much does a data analyst earn?
Data analysts can earn between AUD65k for entry level roles up to AUD200k for more senior positions.