In a world full of AI, automation, and algorithms, it’s easy to ask: do recruiters still matter? 

Andrew Banks, entrepreneur, investor, and co-founder of Morgan & Banks says yes. And here’s why: recruiters bring the power of the third party. 

Think about it like this 

You’re scrolling through Instagram and see a restaurant you’ve never heard of. Then you spot it again on Tik Tok, in a foodie’s reel, maybe even featured on Chef’s Table.   

Suddenly, it’s not just a restaurant, it’s a must try.  

That’s the power of third-party advocacy. When someone outside the business talks about it with real insight and genuine enthusiasm it lands differently.  

It’s the same with recruiters. When an organisation says, “We’re a great place to work,” it’s expected. When a recruiter says it backed by market knowledge and candidate understanding it carries weight.  

Recruiters know the market 

We’re not just matchmarkers, we’re market navigators.  

We know what roles are emerging, what skills are in demand, and what candidates are capable of, often before they do. The best recruiters are curious, connected and deeply engaged in their niche.  

AI is a tool, not a replacement 

AI helps with repetitive tasks and offers useful insights.
But it can’t ask the right question, uncover hidden motivations, or spot untapped potential.
“The Holy Grail,” Andrew said, “is when a candidate says something they didn’t expect, and you find them a job they didn’t even know existed.” 

Why clients need us more than ever 

In a competitive market, it’s easy as a company or client to assume you’re the obvious choice for top talent. Recruiters can help you see blind spots, sharpen your pitch, and attract people you might otherwise miss. “We’re the oil on the wheels of change,” Andrew said. “We help move people efficiently and that grows economies.” 

At Hudson, we combine smart tech with human insight.
Because careers are built on trust, empathy, and connection, not just data points. 

Looking for talent? Let’s talk.