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Why social media is critical to employer branding

Why social media is critical to employer branding
Today’s job seekers are savvier than ever, using social media to seek and find as much information as possible about a company well before they fill out an online application.

They read reviews on Glassdoor and similar sites to find out from current and former employees what it’s really like to work at an organisation. With information so readily available about an industry and competitors, promoting and protecting an employer brand online is essential to engage future and existing employees.

 
 
 

Don’t let power struggles crush your employer brand

Don’t let power struggles crush your employer brand
In many companies, it is often unclear which department ultimately owns employer branding. Is it HR? Talent acquisition? Marketing?

Nothing will hinder your employer branding success like confusion, resistance and power struggles among internal departments. Unclear ownership results in a lack of effective collaboration. And ambiguity causes employer branding to become “political”.

 
 
 

How to get your CEO excited about employer branding

How to get your CEO excited about employer branding
Nothing will get your employer branding efforts off to the right start like having CEO buy-in.

Hudson RPO and HRO Today magazine recently conducted a study of 324 global HR executives to distinguish the behaviours between top employer brands and “other” employer brands.

 
 
 

Modern marketing skills need digital DNA

Modern marketing skills need digital DNA
Ninety-six percent of Australian marketers say those without sound digital skills will struggle in today’s jobs market, according to the latest Hudson Report. Digital marketing skills are now no longer optional in marketing, they are mandatory.

The traditional notion of the marketing function has had a massive overhaul in the last decade, both in its role within the organisation and via the marketing skill sets that define it.

 
 
 

Digital’s most wanted: the marketing jobs on everyone’s hot list

Digital’s most wanted: the marketing jobs on everyone’s hot list
As digital consumption reshapes our lives, Australian marketing departments are undergoing a data revolution. The days of the mantra “half of advertising works, I just don’t know which half” simply does not apply anymore with the result that marketing jobs are being redefined by data.

According to the latest Hudson Report, the top three digital skill sets in demand today by marketing hiring managers are digital strategy, social media and website management, in that order. It is a significant shift in demand as traditionally these were the roles either outsourced or viewed as non-core to the marketing function.

 
 
 
 

HUDSON

Hudson is a global talent solutions company. We help transform the workplace and unleash the full potential of organizations and individuals. Our expert team and proprietary tools provide you with unique insights and services that help you maximize your success. Across 20 countries, we deliver a range of recruitment, talent management and recruitment process outsourcing solutions to get you and your business where you want to be.