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How to shine with the STAR approach

How to shine with the STAR approach
There’s a key to answering interview questions that top candidates know about: it’s called the STAR approach.

Interviewers often ask questions like, ‘give me an example of’ or ‘tell me about a time when you demonstrated’ to find out how you behave in certain situations. An unstructured, vague answer isn’t going to earn you any ticks with the interviewer.

 
 
 

Don’t let power struggles crush your employer brand

Don’t let power struggles crush your employer brand
In many companies, it is often unclear which department ultimately owns employer branding. Is it HR? Talent acquisition? Marketing?

Nothing will hinder your employer branding success like confusion, resistance and power struggles among internal departments. Unclear ownership results in a lack of effective collaboration. And ambiguity causes employer branding to become “political”.

 
 
 

Do You Really Know How to Market Yourself?

Do You Really Know How to Market Yourself?
You may think that modesty is best to avoid appearing arrogant in a resume or interview, but selling yourself short will do you no favours. If you want to get a job, you have to know how to market yourself effectively.

Selling yourself to a prospective employer is an important part of the job application process. Don’t be fooled into thinking a good product will simply sell itself – you still need to get the messaging right.

 
 
 

Body language: what is your body really saying in an interview

Body language: what is your body really saying in an interview
Has anyone ever told you to “smile, it’s not that bad” when you thought you were looking perfectly pleasant? Maybe you have a nervous twitch or tic that you don’t even know about?

When it comes to job interviews, you need to be aware of just what your body language is saying – because it could affect your chances of getting the job.

 
 
 

How to get your CEO excited about employer branding

How to get your CEO excited about employer branding
Nothing will get your employer branding efforts off to the right start like having CEO buy-in.

Hudson RPO and HRO Today magazine recently conducted a study of 324 global HR executives to distinguish the behaviours between top employer brands and “other” employer brands.

 
 
 

Why didn’t you get the job?

Why didn’t you get the job?
You got an interview for a coveted job – congratulations, that means you were earmarked as a suitable candidate. But if you don’t wind up with a job offer, you have to ask yourself: what did I do wrong?

There are many possible reasons for not getting a job offer, and it may simply be that one of the other candidates was more suitable for the role. However, it pays to reflect on how you performed in the interview, and whether you committed any faux pas without even realising.

 
 
 

Modern marketing skills need digital DNA

Modern marketing skills need digital DNA
Ninety-six percent of Australian marketers say those without sound digital skills will struggle in today’s jobs market, according to the latest Hudson Report. Digital marketing skills are now no longer optional in marketing, they are mandatory.

The traditional notion of the marketing function has had a massive overhaul in the last decade, both in its role within the organisation and via the marketing skill sets that define it.

 
 
 

ICT skills under the microscope: give us business savvy, say hiring managers

ICT skills under the microscope: give us business savvy, say hiring managers
Technology departments will continue to struggle to gain a seat at the leadership table unless IT leaders upskill and add critical business skills to their ICT skills profile, according to new Hudson research.

The digital economy is becoming more pervasive throughout business, yet marketing and sales can often be the main beneficiaries when it comes to increased influence at the executive table. While technology is now involved in the majority of initiatives across business, creating efficiencies and growing revenue streams, the enduring thinking within business often remains that IT is still a cost centre.

 
 
 

Leadership in uncertain times

Leadership in uncertain times
During crisis points or times of flux, the type of leader who can navigate an organisation through a storm is markedly different from the type who presides over calmer times. Just what is the difference?

Changes in the business landscape over the last 15 years have redefined notions of what it takes to lead effectively and, more importantly, adaptively, when navigating unexpected developments. The collective experience of the dotcom boom and bust, the GFC and the rise of the digital networked economy have contributed to reshaping the kinds of leaders required in this more agile and uncertain environment.

 
 
 

How social media can damage your job prospects

How social media can damage your job prospects
Your resume may have you looking like a recruiter’s dream candidate, but there’s something that could stop your job prospects dead in their tracks.

Even if you consider social media a purely ‘social’ activity, the line between the personal and professional is becoming increasingly blurred. Social media has become an invaluable networking tool, and it can also play a significant part in the recruitment process – but it’s a double-edged sword.

 
 
 
 

HUDSON

Hudson is a global talent solutions company. We help transform the workplace and unleash the full potential of organizations and individuals. Our expert team and proprietary tools provide you with unique insights and services that help you maximize your success. Across 20 countries, we deliver a range of recruitment, talent management and recruitment process outsourcing solutions to get you and your business where you want to be.