How will your brand fare in the war for talent?
How to become an employer of choice
How to become an employer of choice and capture the hearts of existing employees and potential candidates has now become a major challenge facing most business leaders. Clearly differentiating consumer and employer brands is critical to attract the right candidates in a talent short market and engage existing employees.
A new Hudson RPO Report, How to Launch a Successful Employer Brand: Building on the Practices of Top Employer Brands, reveals the elements that make a powerful employer brand. Based on a global survey of over 300 brands, as well as interviews with highly admired brands including Microsoft and Disney, it also provides practical recommendations on implementing an employer brand program to engage quality candidates and improve employee retention.
Here is a snapshot of Top Employer Brand practices versus those of the Other Employer Brands: